The Uncompromised Shape — Design Philosophy Behind Future Force Irons
A clubhead is not merely a tool; it is the player’s extension. ED1 was conceived to let the moment of impact take center stage— when technology and aesthetics fall silent, feel becomes the story.
Why Build Our Own Irons?
ED1 started with a simple question: can purity of impact be designed on purpose? We pursued an iron that disappears in the player’s hands—nothing showy, nothing excessive—only a coherent shape that invites a confident swing and returns honest, instructive feedback.
Designing Backwards from Feedback
Real-world testing informed every adjustment: topline thickness, mass distribution behind the strike, and the hosel-to-blade transition. Seemingly minor refinements—on the order of tenths of a millimeter—prove decisive in acoustics and feel. This is not CAD alone; it is sculpted precision you can sense at impact.
Finish as Context: Copper / Black / Chrome
Copper lends artisan warmth; Black defines modern power with matte focus; Chrome reveals geometric logic through pure reflection. These finishes are not decorations— they are three distinct expressions of the same pursuit of perfection.
